• EasyCheck Breast is a giant technological leap in breast-cancer detection

India, Kolkata, June 22, 2022: Committed to continuous investment in the most advanced technologies in cancer care, Apollo Cancer Centres, ranked as the best private cancer hospital in India, in association with Datar Cancer Genetics brings a revolutionary blood test that can detect breast cancers at early stages in asymptomatic individuals with high accuracy, thus enabling timely diagnosis and treatment to save lives.

An increase in the number of breast cancer cases and the social construct associated with discussions of breast cancer has led to one of the most important developments in the history of technological advancement in the field of oncology. Led by the same urge to bring cancer conversations to the forefront, Apollo Cancer Centres, via this launch appeals to the women to get screened in the easiest way via a blood test to gain knowledge about their susceptibility to Breast Cancer. With an easy draw of a small quantity of blood, now, EasyCheck- Breast can help in the detection of breast cancer even before the first stage. The EasyCheck will be available across India on 22nd June at all Apollo Cancer Centres.

Commenting on the occasion, Dr Prathap Reddy, Founder & Chairman, Apollo Hospitals, said, “In line with our mission to spread awareness about early detection of cancers and offer world-class cancer treatment, the launch of EasyCheck Breast marks an important success towards quality technological advancements ensuring timely diagnosis and treatment to lower the mortality rate. This association with Datar Cancer Genetics has made a path-breaking achievement and at Apollo Cancer Centres, we are well equipped to diagnose breast cancers with the best in class advancements and treatments. I, humbly, request the caretakers of the family, the women of India, to step out for themselves and make sure to get themselves tested at least once a year to make sure you are safe from breast cancer. From diagnosis to treatment, Apollo Cancer Centres pledges to stand with their patients at all times and give them Tender Loving Care on the road to recovery.”

Speaking about the test, Mr Rajan Datar, Founder & Chairman, Datar Cancer Genetics, said, “Unfortunately, most cancers are detected at advanced stages which necessitate more intensive and expensive treatments which have a greater risk of debilitating side effects and treatment failures. EasyCheck- Breast is the culmination of years of collaborative international research and innovation and has been developed, tested, and validated on population-sized cohorts. A simple blood draw holds the promise of early cancer detection in asymptomatic individuals and opens the possibilities of successful treatments and improved survival.”

On the occasion, Mr. Dinesh Madhavan, President Group Oncology and International, Apollo Hospital Enterprises Ltd said, “With the launch of Easy Check Breast, Apollo Cancer Centres and Datar Genetics is committed to ensure that we diagnose cancer at the earliest and this is the first step in winning over cancer. The late diagnosis of breast cancer remains the sole cause of high mortality rate in women with breast cancer in India. With Easy Check Breast, we address this root cause and make it earlier, easier. “

Mr Rana Dasgupta, CEO – Eastern Region, Apollo Hospitals Group, said “With the introduction of EasyCheck Breast, Apollo Cancer Centres has demonstrated its commitment to being a pioneer in the healthcare industry. In Cancer, the sole cause of the high mortality rate in women in India is late diagnosis of breast cancer. With EasyCheck Breast, we address the very same root cause and ensure that the greatest number of cancer cases are treated at an early stage. The test provides reassurance that one is cancer-free and can go about their daily lives without worry. Our experienced oncologists have stood by our patients, providing the best care and commitment possible.” 

Breast cancer is the most common malignancy among women globally. It has now surpassed lung cancer as the leading cause of global cancer incidence in 2020, with an estimated 2.3 million new cases, representing 11.7% of all cancer cases. Epidemiological studies have shown that the global burden of Breast Cancer is expected to cross almost 2 million by the year 2030. In India, the incidence has increased significantly, almost by 50%, between 1965 and 1985. The estimated number of incident cases in India in 2016 was 118000. As per data, in India, Breast Cancer accounted for 13.5% (178361) of all cancer cases and 10.6% (90408) of all deaths in 2020.

In line with the mission to spread awareness about cancer & regular screening for early detection with EasyCheck- Breast, Apollo Cancer aims at addressing the pressing need for the right knowledge about early diagnosis, and holistic treatment in cancer care.

#WinningOverCancer