Apollo’s New Approach to Cancer Awareness – “DrapePink” Bridges Healthcare and Heritage in the Fight Against Breast Cancer

In a powerful display of commitment to breast cancer awareness, Apollo Cancer Centres and Sundari Silks successfully hosted the “DrapePink” initiative—a vibrant two-day saree showcase and awareness event—at the Sundari Silks showroom in T. Nagar, Chennai, on October 22nd and 23rd, 2024. This innovative campaign, part of the #TalkPink Campaign, served as an information hub focused on breast cancer prevention, detection, and survival.

The event was graced by Chief Guest Ms. Khushbu Sundar, Indian politician, actress, and film producer, who participated in the grand unveiling of “DrapePink”. The showroom was transformed into a pink haven, featuring a stunning array of elegant sarees. Ms. Suneeta Reddy, Managing Director of Apollo Hospitals, Ms. Pavithra Manmohan, Director of Sundari Silks, and a team of breast oncologists from Apollo Cancer Centres joined the celebration.

“DrapePink” reaffirmed a strong dedication to raising public health awareness about breast cancer. The event offered attendees a meaningful opportunity to engage in open discussions about breast health and learn essential breast self-examination techniques. Each participant received a copy of ‘ArtCan’—a beautifully illustrated book published by Apollo Cancer Centres highlighting the eight steps of breast self-examination, empowering women aged 25-50 to take proactive steps in managing their health.

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