Apollo Cancer Centre’s “Men in Pink Walkathon” to Revolutionize Breast Cancer Awareness.

In a pioneering move to revolutionize breast cancer awareness, Apollo Cancer Centre, Chennai strides hundreds of men in an unprecedented ‘Men in Pink Walkathon’ at Chennai’s Besant Nagar. The initiative aims to break the barrier and prod the men to start the conversation on women’s breast health. This innovative campaign transforms the traditional approach to breast cancer awareness by engaging men to step up as advocates for their mothers, wives, sisters, and friends breast health screening and early detection.

The #TalkPink campaign introduces a paradigm shift in breast cancer awareness by specifically targeting male advocates. With breast cancer being diagnosed every four minutes in India, Apollo Cancer Centres recognizes the urgent need to break down barriers to early detection. The campaign acknowledges a critical insight: while women often prioritize others’ health over their own, men can play a pivotal role in encouraging regular screening and preventive care.

Hon’ble Member of Parliament, Ms. Kanimozhi Karunanidhi, inaugurated the event alongside key Apollo healthcare leaders, including Mr. Harshad Reddy, Director of Group Oncology & International at Apollo Hospitals Enterprise Limited. The walkathon drew enthusiastic participation from diverse community segments, including:

1. Students from Patrician College of Arts & Science
2. Members of Rotary Club Chennai Green City
3. Members of Rotary Community Corps of Bluewaves
4. Healthcare professionals from Apollo Cancer Centres

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